Posted by EmployeeChannel on 6.29.2017
In a recent article, entitled CSR Values: A Healthy Dose of Show and Tell, Linda Grensing-Pophal points out how CSR “has taken hold in companies around the country and the globe.” Also, in the article, Christen Graham, president of Giving Strong, Inc., a social impact consulting firm, speaks to the communication elements that ensure that CSR values “become an integral part of the corporate culture.”
HR, Internal Communications, and executive leadership teams can play a key role in making certain CSR values become part of the daily corporate culture. Here are a few recommendations how:
Embed CSR values in company culture starting at the early stages of the employee onboarding process. During onboarding, use text and video storylines to educate and promote the reasons CSR is a business necessity at your organization. Provide short vignettes on how CSR programs create value for the global community while driving long-term value creation for your business.
Give employees the ability to learn about CSR initiatives on their own terms -- when, where, how they want information -- and the ability to share information with family and friends.