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New Study Reveals Significant Gap in Employee Communications

Less than one-third of human resource executives are satisfied with current channels of communication

SAN FRANCISCO, CA – April 5, 2016 – EmployeeChannel, Inc., today released a new study that revealed a significant gap between the effectiveness of traditional communication channels and the needs of today’s contemporary workforce.

Entitled “The Missing Piece in the HR Technology Landscape,” the study is based on a recent survey of human resources executives regarding their companies’ communications strategies and the effectiveness of current channels of communication. The study suggests that companies too often find themselves delivering generic communications through traditional channels while employees want real-time, personalized, and contextual responses to their requests for information.

“From the study, we learned that HR professionals rely heavily on pushing information out using older technologies, such as email and intranet portals,” said Steve L. Adams, CEO of EmployeeChannel.  “And, despite a host of HR technology solutions aimed at creating more efficient processes, a comprehensive employee communications solution remains a missing piece in HR automation.  The study points to the need for an employee-focused solution that will provide highly personalized communications and an integrated view of employee- and company-specific information from a single point of access.”

Highlights from the report include:

  • HR executives rank “provide open communications” as a top priority of their communications strategy with 74% of respondents ranking it in their top three priorities. Despite the prioritization of communications, more than half of the respondents (57%) have no companywide budget for employee communications.
  • HR departments rely upon traditional, one-way communication channels with 90% of respondents using multiple channels to communicate with employee.
  • 71% of respondents are only “somewhat satisfied” or “not satisfied” with these channels of communication, and 60% rank email, the most frequently used channel, as “somewhat effective” to “not effective.”
  • Despite a tremendous personal investment in employee communications by HR professionals, 75% are not using analytics to measure the impact or effectiveness of employee communications.
  • Meanwhile, employees continue to push for one-on-one communications with 91% of respondents indicating that employees are making direct calls to HR, 89% sending emails to HR, and 74% scheduling face-to-face meetings—impacting HR professionals’ workload on a day-to-day basis in a profound way.
  • Finally, multi-generational, geographically distributed workforces with flexible workplaces are driving the demand for a new way to communicate, and more than half of HR respondents (57%) would consider building or purchasing a mobile app for employee communications to reach this contemporary workforce.
“The study points to the need for an employee-focused solution that will provide highly personalized communications and an integrated view of employee- and company-specific information from a single point of access.”Steve L. Adams, CEO, EmployeeChannel

Survey Methodology

In early 2016, EmployeeChannel worked with an independent firm to survey human resources executives with 1,000 or more employees across a wide range of industries. Participants were surveyed about their company’s employee communications, including the effectiveness and satisfaction with various modes of employee communications channels. The survey also explored plans for using mobile apps as an alternative channel for employee communications. EmployeeChannel also worked with an independent third party firm to survey full-time employees across a wide range of industries. Participants were surveyed about their company’s communications, including the potential value of a mobile app for employee communications. To download the full report, go to: http://www.employeechannelinc.com/insights/wp-missing-piece-hr-technology-landscape

About EmployeeChannel

EmployeeChannel is a leading provider of award-winning mobile apps for employee engagement and communication, enabling HR and Internal Communications teams to boost the impact and effectiveness of employee communication, to create a positive employee experience, and to drive cultural and business outcomes. The EmployeeChannel app extends the knowledge and reach of organizational experts to employees anytime, anywhere and is dedicated to the interactions between an organization and its employees.  Employees can find and receive organizational information easier and faster, get personalized responses to requests, and react quickly to time-sensitive events.  HR and Internal Communications teams can respond real-time to organizational imperatives and employee needs using behavioral insights from Voice of the Employee analytics.

To learn more about the EmployeeChannel app and how it can be used to engage and communicate with employees, please visit www.employeechannelinc.com


EmployeeChannel is a trademark of EmployeeChannel, Inc. All other company and product names are trademarks or registered trademarks of their respective holders.

For press inquiries:
Aimee Quemuel
Codey Communications
(415) 753-9005
aimee@codeycommunications.com

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