Posted by Sandy Yu on 9.27.2018
Think about your company’s overall business strategy planning process. Consider the sense of urgency put into plans and alterations throughout the years. How much time, data collection, and manpower is used to ensure that it will exceed now and in the future?
Now, look at your internal communication strategy planning process. How does it compare?
Many businesses don’t put the same force behind internal communication strategies as they do other business planning. Unfortunately, this lack of attention to detail leaves employees susceptible to a poor employee experience.
In fact, a recent report, What Every Employee Wants From their HR Team, from our team here at EmployeeChannel found employees believe that effective communication is critical to creating a positive employee experience. Whether working in the office, under contract, or remotely, all three employee segments ranked “communicates frequently and effectively with employees” as one of the top two behaviors that creates a positive experience at work.
To help you focus on internal communications as an important business strategy, we’ve compiled quotes from the world’s most successful business leaders. Here’s how their effective strategies and words of wisdom will empower your internal communication strategy:
"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don't let yourself be lulled into inaction." -- Bill Gates
Just like every other aspect of business, communications has been taken over by technology. As that technology evolves, so must your internal communication strategy.
It’s hard to imagine what communication tech will look like in the next 10 years, but with an effective strategy, you and your team will be prepared to take it on with confidence.
"People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working." -- Elon Musk
Musk is right -- your team wants to know the company’s goals and their individual goals. Your team is full of highly-talented, motivated individuals, so don’t let their drive go to waste.
The best way to make the most of your team’s time is through strong, effective, and strategic communications. First, determine what your team needs to know in order to successfully hit their goals.
But don’t stop there. Find out how they want to be communicated with, what time of they day they’re feeling least overwhelmed, and who they want to deliver goal information.
"If you listen to your employees that do all the work, they'll tell you how to execute.” -- Arnold Donald
Arnold Donald, Carnival Cruise CEO, has dealt with various disasters and mishaps in the past couple years. Rather than overreacting or hiding from the issues, Donald goes straight to his employees.
When it comes to empowerment for your internal communication strategy, employees are the ultimate source. Not only will frequent and open communication strengthen company-wide goals and initiatives, but also employees will feel heard and valued.
“Are there difficulties? Are there complexities? Are there challenges? Absolutely, but that’s also what makes it fun. I am not in this to coast. I’m in it to get my hands dirty and build a team and do something that people will look back on with tons of satisfaction.” -- Dara Khosrowshahi
When discussing Uber’s troubled past, “difficulties” is an understatement. However, CEO Dara Khosrowshahi isn’t straying away from his challenging duties anytime soon.
While you hopefully won’t deal with controversies of such epic proportions, most companies will face unforeseen challenges. When the evitable does occur, a strong internal communication strategy will help stabilize the company, reassure employees, and stop the rumor mill from perpetuating the issue even further.