Posted by EmployeeChannel on 5.17.2018
In a recent blog, “Are We Headed Toward a Perfect Storm in Workforce Communications?,” we suggested taking four actions to address the communication requirements of a digital workforce. This four-part series will cover each point in greater detail. Check out the first post in the series here.
Provide coaching/training to improve the communication skills of line managers.
Consider recent research that speaks to the single most pressing challenge in internal communications:
Let’s pause for a moment and consider those points:
Okay, we have a problem.
To improve line manager communication, we need to improve their skills first and then build or restore their confidence as a result of the strength of those skills. One strategy to follow would include:
To improve managers’ ability to effectively communicate the organization’s vision, values, and goals, consider executing an annual communication campaign for leaders and managers that communicates business priorities consistently, frequently, and at multiple touch points throughout the year. For example:
Strategic plans and priorities are doomed to fail if we don’t improve the communication of line managers. And success will be directly proportional to the investment we make in the process and tools to make managers better communicators.
Stay tuned to the EmployeeChannel blog for part three of this series on employee communication.