Posted by EmployeeChannel on 5.10.2018
In a recent blog, “Are We Headed Toward a Perfect Storm in Workforce Communications?,” we suggested taking four actions to address the communication requirements of a digital workforce:
Over the next few weeks, we’ll drill down on each of these, beginning with the need to automate the employer-to-employee communication process.
We’ve spent decades and countless dollars automating business processes in every part of our organizations. For example, we’ve developed highly automated systems for communicating with customers and clients.
However, one of our most critical business processes, communicating with employees, remains largely unstructured and unautomated.
Consider two challenges we face:
Applying the well-understood principles of marketing automation to employee communication can address both challenges. A proper solution should provide:
Technology has consistently enhanced the productivity of humans. Automation of workforce communications can make us better communicators, our digital communications more effective, and our employees more engaged. Most importantly, it can free of us to focus on impactful face-to-face interactions.
Stay tuned to the EmployeeChannel blog for part two of this series on employee communication.