Posted by EmployeeChannel on 8.3.2017
A number of news outlets reported that Slack is raising a $250 million round at a $5 billion valuation. First things first -- congratulations to the Slack team for creating such incredible value for their company. It’s a goal all startups aspire to.
Slack has positioned itself well as an alternative to email, and we all need an alternative. Slack has a near cult-like following in product development teams and has provided an exciting and useful tool for team communication. It’s a great place to open a channel of communication for a project, a topic, or a team.
However, is team-focused messaging software the best way for an organization to communicate with its employees?
Sure, you can open a channel from HR or internal communication teams to employees or even groups of employees. You can even open up a channel from the CEO to employees. But that channel is going to compete with the potentially dozens of channels each employee is participating in.
That channel will compete for attention just like the HR and internal communication teams compete for attention today in their employees’ bloated inboxes.
When the focus shifts from employee-to-employee communication to employer-to-employee communication and from employee productivity to employee engagement, consider a different approach.
Consider the value of a dedicated (i.e., not shared) channel where every employee knows they can go to select from the important communications from their organization. Consider the value of organizing and prioritizing internal communications for employees simply by having a dedicated channel.
I have 260 cable channels to choose content from when I sit down to watch TV. Sounds great, right? But the content isn’t organized or prioritized for my use.
I may surf the channels forever or miss a great show while inadvertently getting sucked into in an episode of Say Yes to the Dress. My millennial daughter, on the other hand, simply goes to her preferred channel, Netflix, and selects the content she wants to view.
A dedicated channel that organizes and prioritizes communications and provides a way for the employee to select the content they want makes a great deal of sense when you think of it that way.