Posted by EmployeeChannel on 9.7.2017
When it comes to technology, we often focus on the next big thing and how technology advancement that is going to change the world as we know it.
While Wall Street, venture capitalists, industry analysts, and others can focus on the next big thing, many of us are charged with solving the current challenges our organizations face and doing it in the context of what exists.
In the HR technology space, a number of software companies are promising that the next big thing is a mobile app for employee communication.
At EmployeeChannel, we believe as much as anyone that a dedicated mobile app for employee communication is critical to a progressive employee communication strategy.
However, we also believe that no single communication channel is suitable for every employee communication. Instead, we believe in a multi-channel strategy for employee communication.
A multi-channel strategy for employee communication is the practice of interacting with employees via multiple channels, both interactive and passive, in order to connect, inform, engage, and build relationships.
A multi-channel strategy:
To that end, the goal of a multi-channel strategy is to embrace mobile while optimizing other channels.
It’s not about the next big thing; it’s about how the most recent innovations can complement existing channels to drive employee engagement and productivity.