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Three Tips to Drive Engagement in Your Healthcare Communications Efforts

Posted by Sandy Yu on 10.31.2019

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In the healthcare industry, employee engagement is of utmost importance as it drives the entire patient experience. In fact, according to Advisory Board, an increase in employee engagement has a direct correlation with increased patient safety grades. Additionally, they found that engaged employees are three times more likely than their disengaged counterparts to earn top performance marks. 

As a leader in your healthcare organization, you know communication is key to establishing and maintaining high employee engagement. And in a fast-paced industry, it makes a noticeable difference.

If you’re looking to up the ante with your healthcare communication efforts, take a look at these three tips to create more meaningful interactions:

Listen and advocate

In a large healthcare organization, it can be a challenge for employees to see positive progress. Email notices and management meetings can only go so far, and suggestion boxes often collect cobwebs. If your employees don’t feel they’re being heard or seeing changes that work for their benefit, they’ll feel undervalued.

When you’re discussing employee issues or organizational changes that will impact your team, make sure you openly and consistently share the ways you’re working for them. Illustrate how you’re advocating for positive change. 

Especially in large organizations, it can be hard for employees to see progress on changes to processes that will make their work easier or that will improve their employee experience. When time frames are slow-moving, communicate that to your team. Knowing that things are moving forward and that their concerns are top of mind -- with you and with decision makers -- goes a long way in keeping them engaged.  

Understand that they’re human

It’s no secret that healthcare employees are overworked. Gallup found that only 6% of healthcare professionals are thriving in all five aspects of well being (purpose, social, financial, community, and physical). Without your attention to their mental, physical, and emotional health, employees may start feeling more like cogs in the wheel, only valuable when they’re churning away.

Start by acknowledging that each member of your healthcare workforce has a life outside of your facility walls with families, obligations, and interests unrelated to their work. Connect with them on that level. Create opportunities for genuine conversations that aren’t focused on their daily tasks and demonstrate understanding and flexibility for life outside of work.

When you put effort into these meaningful interactions, your team will see that you value them, and they’ll be more likely to give you their all when they’re on the clock.

Make sure your communication tools are working for you

Your meaningful interactions and efforts for improved healthcare communication don’t always have to occur in-person (and in large organizations, it sometimes can’t). There are communication systems available to organizations that enable them to reach their teams consistently.

For example, our mobile app provides multiple touch-points for leaders to engage with their teams. They can interact with all employees, provide feedback both up and down the chain of command, and easily reach team members, providing them with the targeted and relevant content that matters.

Your team values communication from you and other leaders they trust. Make sure that you’re offering frequent touch-points and transparent information in a way they can easily access and respond in a method that works best for them. 

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Topics: healthcare, leadership communication

Human Resources Today