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Internal Communications Is a Business Strategy -- Help Leaders See the Truth

Posted by Sandy Yu on 9.20.2018

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Growth, acquisition, cost, marketing, and communication. What do all of these have in common?

They’re all crucial business strategies.

Unfortunately, many organizational leaders are so wrapped up in goals and deadlines they forget about internal communications strategies. Even though they know communicating is important, internal communications aren’t given the same strategic focus or thought as other business initiatives.

Without a well-executed plan, employees are left feeling disengaged, devalued, and disinterested in their work. According to a recent report by our team here at EmployeeChannel, the majority of employees believe HR is not communicating with them frequently enough. In fact, 75 percent of employees across all three segments indicated that HR communicates with them “never or rarely” or only “sometimes.”

To help you fix this problem, we asked internal communication experts for their advice. Here’s how they approach leaders about making communication an important business strategy:

Focus on engagement

Workforce communication boosts overall engagement by tapping into employee concerns and feedback on strategic initiatives. In turn, boosting engagement drives productivity and can lead directly to the attainment of strategic goals.

Workforce communication can make or break employee morale and engagement. When used well, it's a powerful tool for growth. However, when used poorly, it can exacerbate existing tensions and lead to lower productivity and poor performance.

employeechannel_-_92F20_custom (1)Use effective internal communications with applicants and employees as an effective risk management tool to show leaders it’s a crucial business strategy. This will have as great of an impact on an organization's bottom line as effective external communications.

Marta Moakley, JD, Legal Editor at XpertHR

Put the proof in their hands

Internal communicators should work to ensure that leaders rely on the best possible data. Statistics and analytics play a large part in executive decision-making.

However, also using focus groups, employee surveys, and discussion groups will encourage employees to share their viewpoints. This will help you find any flawed assumptions when analyzing certain data sets.

Improve your internal communication data and statistics by creating consistent communications across the organization. All communications should comply with applicable law to reduce workplace and litigation risks, as well.

For example, taking a strategic approach to compensation and benefits communications helps employees understand federal requirements, enhances awareness of legal protections, and improves appreciation for employer programs. Effective internal communications on these topics will have a profound impact on job satisfaction and morale.

Marta Moakley

Focus on what employees need

Recent research found a whopping 70 percent of today's workers are challenged by the flood of constant workplace communications — from emails to group chats, and meeting after meeting.

That's no surprise as workers typically manage four different communication channels every day, and waste up to 60 minutes trying to juggle them all.

As internal communicators, a core part of our job is to address problems head-on — and knowing how to best present a solution that both intrigues and factualizes those problems to our bosses.

Talk to your team and come to your leader prepared with the facts: employees are far more productive when they only need to worry about one communication tool as opposed to three or four. 

employeechannel_-_92F20_custom (2)Other benefits of prioritizing workforce communications include attracting tech-savvy Gen Z talent to your business, troubleshooting in real-time and bridging the communication gap between varying employee titles and ages.

Mike Pugh, VP of Collaboration, RingCentral Glip

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Topics: internal communications

Human Resources Today