Posted by EmployeeChannel on 9.14.2017
As the budgeting cycle begins for most companies, it’s time to consider next year’s strategy and budget for employee engagement and communication.
A critical first step in the process is to assess the strengths and weaknesses of your current internal communications. This assessment will serve as a starting point for identifying priorities for the new year and the best way to achieve them.
Begin by performing an employee communication assessment that will measure the impact and effectiveness of past communications. The ultimate goal of the assessment is to provide a foundation for creating a unified and coherent strategy across multiple channels of communication for the coming year.
An employee communication assessment should answer basic questions in six key areas:
This part of the assessment is designed to determine how well you are performing against the current year’s strategic goals for employee communication.
In this part of the assessment, you review the tactical framework or operating model that was used for internal communications.
This part of the assessment focuses on a review of key messages, their content, and the communication skills of key publishers.
In this part of the assessment, you are trying to determine whether you consistently reached the right audience with the right message.
The goal here is to determine the effectiveness of each channel of communication and its impact on the goals of the internal communications strategy.
Last, but certainly not least, you’ll want to determine whether employees were connected, informed, and engaged by internal communications.
These are only a few of the basic questions an employee communication assessment can pose to measure the impact and effectiveness of your current internal communications strategy.
The resulting assessment can then serve as a solid foundation for the coming year’s strategy and budget for employee engagement and communication.