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The Power of Personalization in HR Technology

Posted by EmployeeChannel on 12.14.2016

user personalized HR technologyShutterstock | Rawpixel.com

As consumers, we are increasingly drawn to apps and services that offer individualized experiencestechnology that knows or learns something about us, tailoring service to our unique situation or preferences.

These personalized user experiences can be as simple as location-specific personalization (think Uber, Google Maps, or Yelp), or more complex recommendation-based personalization powered by previous buying or browsing histories, ratings and reviews, and similar user preferences (such as Amazon, Netflix, and Hulu). These platforms learn a user’s interests or preferences over time, influencing his or her future experience—and buying decisions—with that service.

Personalization is a critical component of popular consumer technology and one that will grow in importance in the HR technology landscape.

As Steve Boese, leading HR blogger and Co-Chair of the Human Resource Executive HR Technology Conference, observed, “’personalization’ will be one of most talked-about words and concepts in HR technology next year. If you think about all the personal technology tools and apps that you enjoy the most in your spare time, at least one of the primary reasons you engage with them is that they feel personalized to your needs and preferences.”

The rise of personalization is consumer technology is clear, but why is it also important at the office?

Why User Personalization is Important for HR and Enterprise Technology

Organizations must provide talent with a compelling employee experience (much as technology providers must provide customers with a compelling user experience), or risk losing that talent to more employee-centric organizations. For this reason, user experience in the workplace will be a leading trend in the years ahead.

"Chief Marketing Officers were once the only ones concerned with the experience of users,” says Jeanne Meister, Founding Partner of Future Workplace. “Now, though, heads of HR are leveraging marketing tools and approaches like design thinking and sentiment analysis to create a compelling employee experience."

Personalization is one component of this new “user experience in the workplace” methodology. The fundamental goal of personalization is to improve service to the end user. When that end user is an employee, a personalized user experience can help to improve the employee’s entire experience with her employer. Additionally, adaptive, personalized technology can alleviate common resource strains, allowing an organization (or HR function) to get more done with less. 

So, how exactly can tailored user experiences benefit employees and the organization? 

  1. Personalization enables the rise of a more productive and empowered workforce.

    Personalized employee-facing technology provides employees with effective resources for independent problem solving, engaging tools for learning and development, more intuitive access to company, HR, or benefits-related knowledge, and much more. An individualized approach helps employees perform their jobs better, further develop new or existing skillsets, and quickly procure valuable, personally-relevant information.

  2. A tailored user experience is more enjoyable for the end user—in this case, the employee—influencing a differentiated, progressive employee experience

    Beyond simply satisfying current user experience standards, adopting personalized workplace technology that's both useful and enjoyable to use demonstrates your commitment to maintaining a happy, engaged workforce.
    Employees want to feel taken care of—they want to believe that their employer values the investment in their happiness and wellbeing. Technology solutions like these foster a unique and personalized employee experience. 

  3. Personalized technology, and particularly self service platforms or apps, provide employees with individualized access to information that previously required a dialogue with HR.

    Employees regularly seek guidance on topics that require privacy, immediacy, and personalized responses, and will engage HR when no acceptable self-service options are available to them. Organizations that offer personalized, employee-centric technology are able to mitigate human resource strain and get more done with less, freeing up HR's time to focus on more strategic initiatives. 

    Self-service, employee-centric technology is even more important when considering the rise of the Millennial and Gen Z workforce. Digital natives want high-touch, high-tech support, including immediate and personalized responses to questions and requests. Personalized Enterprise technology, particularly mobile technology, guarantees instant use and value among the contemporary workforce.

Personalized user experiences aren’t just for consumers anymore. 2017 will see a dramatic increase in the development and adoption of user-personalized HR and Enterprise technology.

Be a part of this movement and commit to providing your employees with the workplace tools they want to succeed and that will help establish your company as a forward-thinking, employee-centric organization. Personalized employee technology fosters a more empowered, self-sufficient workforcea boon for the employees and the organization.

Topics: employee engagement, hr tech, employee experience, employee self-service

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